The BMW ActiveHybrid 3 caught some noted attention at it's North American debut in Detroit, MI. This is exactly the response Life Quality BMW serving Brooklyn was expecting.  But, even as we get closer to the car's fall launch, the hybridization of a model so many of us have come to know and love overshadows the car's many other technological advancements. Specifically, we'd like to highlight it's navigation system.

We…

As if the upcoming BMW i8 plug-in sports car wasn't already desirable enough, BMW has decided to make a sportier versions - sans roof. Officially dubbed the BMW i8 Concept Spyder, it actually manages to change quite a bit more about the upcoming coupe in comparison to its covered counterpart.

What's changed specifically? First, there's the dimensions. The BMW i8 Concept Spyder is shorter than its production-bound sibling. It also features a shorter…

Here in the States, drivers have already stepped up to be 'Electronauts,' or the first lessees of the BMW ActiveE. But, just because it's in the hands of drivers already doesn't mean BMW is done showing off their latest technological innovation. The all-electric EV made its next big stop at the Electric Vehicle Conference early in March.

The conference, the first of its kind, is hosted by the Institute of Electrical & Electronics Engineers...

The Ultimate Driving Machine deserves the best in protection from life's unexpected twists and turns. That's why the BMW Ultimate Protection Program exists - to protect you and your vehicles from those things you never see coming. In other words: it provides peace of mind that is unmatched industry wide. There are four main sections to the program, and Life Quality BMW would like to take a minute to explain the benefits of each...

Ah, spring. Sunshine, blossoming trees, longer days, and the thrill of the warm summer to come. You know what else spring means here at Life Quality BMW? Bright, shiny new BMW models. More specifically, this year, we'll be treated to a refreshed BMW X6 the world's first Sports Activity Coupe.

It's just as unique as it's always been, with powerful engine options, sporty and stylish design, and driving dynamics that make...

We feel like it's been ages since we first caught a glimpse of the fierce new BMW 3 Series at the Los Angeles Auto Show in November. At the time, we weren't so happy about needing to wait a full four months to see the sixth-generation of the sedan in person. Except, now that the 2012 3 Series sedan has arrived at Life Quality BMW, we just have to say: good things are...

This month, Life Quality BMW is pretty excited to announce that the first BMW ActiveE all-electric vehicle has been delivered in the United States. While we've been waiting for it to arrive on our shores for some time now, it seems the Moloughneys, who've put their money down on the first model, are even more excited to try it out than we are. In fact, they're the very same couple who helped...

Could there possibly be a better way to start off the New Year than hearing the news that BMW has moved into the top spot for luxury auto sales as of the end of 2011? Life Quality BMW doesn't think so. We're pretty happy to share with Brooklyn drivers that as of the beginning of 2012, BMW has bumped some pretty mighty competition from the top spots, and has every intention of keeping...

The BMW 6 Series is famous for its distinctive front fascia, sloping roofline and distinguished curves and lines. The TwinPower Turbo V8 power plant under the hood of the coupe boasts 400 hp and 450 lb.-ft. of torque. The 0-60 sprint time of the 6 Series is an impressive 4.9 seconds. And when you slow down, you don't waste energy as it's captured and used to recharge the car...

BMW made an announcement early in December that should make new BMW owners in the New York City area very happy. If you own a 2009 or newer BMW equipped with BMW Online, you'll probably have noticed an updated interface, including new features and a new look-and-feel to the user-interface. As such, we'd like to take a minute to talk about some of the things you'll find in the updated BMW Online...